Why Do Women And Men Look For Different Things When Buying A Property?

It might come as a surprise, but research shows that men and women often prioritise different things when choosing a new home. While the end goal is the same, the way buyers assess properties, make decisions, and even negotiate can vary.

If you’re selling a property, it’s unlikely you’ve considered trying to appeal to one gender over another. After all, we live in an age where buying decisions are often shared. Even so, understanding what different buyers tend to focus on can help you present your home in a way that resonates with a wider audience.

A UK homebuyer survey from Santander highlights some clear trends in how men and women approach the buying process, making it worthwhile for sellers to understand what buyers are really looking for.

What Do Men Look For in Properties?

When men search for a new home, location often comes top of the list. In particular, how close a property is to their workplace plays a major part. Research shows that around 35% of men rate commuting distance as their main priority, closely followed by access to good transport links.

Other considerations that tend to rank highly include:

• Whether the area is seen as “up and coming”
• The availability of nearby green spaces

The findings also suggest that men are often more interested in the features of the surrounding area than the internal styling of the property itself. Practical details matter, including floor space, garden size, layout, and the number of bedrooms.

This approach usually carries through to decision-making. Many male buyers keep searching until they find a property that meets every requirement on their checklist, rather than relying on first impressions alone.

Negotiating is handled differently too. Men are often more determined to stick to their price expectations. Just over 5% are willing to pay the asking price, while many prefer to open negotiations below it and hold their position.

What Do Women Look For in Properties?

Women often place greater emphasis on how a property works as a home. Indoor space is a major factor, with 31% of women identifying it as a top priority. Other important considerations include being close to family, access to good schools, having a private garden, and a layout that suits everyday life.

Women also tend to focus more closely on the features inside the home. Light, flow, comfort, and overall atmosphere can strongly influence how a property is perceived.

Unlike men, many women rely more on gut instinct when choosing a home. How a property feels can be just as important as whether it meets every practical requirement on paper.

Negotiation styles differ here too. Around 17% of women are happy to offer the asking price, while the majority keep offers within 10% of the asking price to improve their chances of securing the property.

Can There Be Compromises Between What Men and Women Want?

While men and women may prioritise different things, their overall aims are usually the same. Most buyers want a home that’s comfortable to live in, within reasonable commuting distance, set in a pleasant neighbourhood, and close to good schools and amenities.

Where compromises tend to happen is around location, outside space, or the amount of work a property needs. One buyer may focus on transport links, while the other is drawn to layout or garden potential.

For sellers, the key is balance. Presenting clear facts alongside a warm, welcoming feel helps appeal to both practical and emotional decision-making.

If you’re selling a property, give the team at The Property Experts a call on 0330 179 8180. We can offer practical advice on how best to present your home to appeal to all prospective buyers.

Frequently Asked Questions

Do men and women really look for different things when buying a home?

Research suggests there are common trends, although every buyer is different and many couples blend both approaches.

Should sellers present their property differently for different buyers?

No. A clean, bright, well-maintained home with clear information appeals to everyone.

Does negotiation style affect the outcome of a sale?

Yes. Some buyers focus strongly on price, while others prioritise securing the property quickly. Understanding both helps sellers manage expectations.

How can sellers appeal to the widest range of buyers?

Highlight location benefits, show room sizes clearly, keep décor neutral, maximise light, and make outdoor space easy to imagine.