Selling With The Property Experts

Selling Your Property

The right estate agent won’t just secure you the best possible price for your property. They’ll be with you every step of the way: from providing up-to-date advice on the local market and helping you ensure your property is ready for sale to offering guidance around the legalities of selling and making introductions to key third party providers.

At The Property Experts we make the process of selling your property as smooth and stress free as possible. From initial meeting to moving day, your local Property Expert will be your one point of contact, available 7-days a week at a time convenient to you. They will take responsibility for every aspect of your sale, meaning you can sit back and relax knowing that you’re in safe hands.

The Property Presentation

When you choose to sell with The Property Experts, your local expert will make sure that your property looks its very best. Whether that’s offering hints and tips on home improvements, making introductions to their network of trusted professional partners, or accessing the latest tools and technology, your Property Expert will pull out all the stops.

Home Staging and Styling

Attracting the right buyers and achieving the best value for your property starts with impeccable presentation. Research shows that well-staged homes not only sell faster but also command higher prices and, given that you have mere seconds to grab a buyer’s attention as they browse online listings, a captivating first impression is non-negotiable when it comes to maximising viewings.

The moment a potential buyer walks through the door, their decision-making process begins. Our expertise in home staging and styling can transform your space into a buyer's dream, allowing them to envision their future in your property and compelling them to make an offer. With our guidance on interior repairs and decorating, decluttering, and external maintenance, your property will be primed to make an impact.

Professional Photography

Imagine entrusting your wedding photography to an estate agent – it simply wouldn't happen. Just as you would hire a professional photographer to capture your most cherished moments, your property deserves the same level of attention. Investing in professional photography goes beyond snapshots; it results in breathtaking images that truly showcase the essence of your home and add tangible value to your property.

The leading photo in your property listing serves as a virtual curb appeal, inviting potential buyers to explore further. A captivating first impression is key to attracting clicks and generating interest. More clicks mean more eyes on your property, translating to increased viewings and ultimately a higher likelihood of finding the perfect buyer.

Video, Drone, & 3D Virtual Tours

In the dynamic world of property marketing, standing out is paramount. When it comes to capturing buyer attention, we understand that every second counts. That's why we embrace the power of video, drone footage, and 3D virtual tours to take your property listing to new heights.

According to Rightmove data, incorporating a video into your online listing can extend a buyer's 'view time' by an impressive 50%. This extra engagement offers ample opportunity to showcase your property's best features and leave a lasting impression. But we don't stop there – our commitment to excellence extends to drone footage as well. With soaring aerial views, buyers can appreciate the overall charm of your property from an entirely new perspective.

Beyond videos and drone footage, we introduce another innovation that transforms the home-buying experience – the 3D virtual tour. With this technology, buyers can explore your property from the comfort of their own space, navigating through each room as if they were physically present.

Video, drone footage, and 3D virtual tours are more than just trends; they're essential elements in modern property marketing.

The Marketing

Did you know that only 2 to 3% of the population are actively looking to buy a property? Whereas 65% of homeowners would consider moving if their dream home came on the market. Because of this it’s important to have a marketing plan that will expose your property to the widest possible audience of potential buyers. Your local Property Expert understands the importance of strategic marketing activity that crosses a multitude of platforms, in both the digital and real world.

Lifestyle Property Brochure

Imagine flipping through the pages of a property brochure and envisioning your life within those walls and in that neighbourhood. Our 24-page Lifestyle Property Brochures are carefully curated to do just that. They breathe life into a listing, selling the dreams and aspirations that come with buying a new home.

Through vivid descriptions, we paint a picture of what it's like to call a property 'home' and to be a part of the surrounding community, introducing buyers to the neighbourhood’s amenities, activities, and local attractions.

But we don't stop there. To make the experience even more personal, we include an interview with the current owner, adding a human touch to the story of the sale and creating a connection that generates buyer interest and sets a property apart from the rest.

Social Media

In today's digital landscape, leveraging social media has become essential in maximising property exposure. While portals like Rightmove capture a portion of the audience, only a small number of the population actively browses them. This leaves a significant untapped market.

Enter the realm of 'passive buyers' - those not actively searching but ready to make a move for the right property. This is where social media shines. By harnessing the power of platforms like Facebook, Instagram, and TikTok, we can reach this latent audience and present your property as the solution they've been waiting for.

With social media as a strategic ally, we extend your property's reach and influence, capturing the attention of both active and passive buyers who are ready to take the next step.

Direct Mail

Recognising that homeowners selling often seek a new property, most within the local vicinity and at a higher price point, we employ a focused digital mail strategy that can yield remarkable results.

Firstly, we concentrate on homes currently for sale, as owners are primed to take the next step. Then we extend our reach to smaller, lower-value homes in neighbouring areas. Our 'new to the market' postcards or open house invitations establish a connection, tapping into the mindset of homeowners seeking an upgrade and presenting your property as a potential solution.

Direct mail is more than a piece of paper; it's a strategic communication that opens doors to possibilities. By leveraging this power, we bring your property to the forefront of potential buyers' minds, offering tailored solutions that resonate with their aspirations.

Email & Telephone

When it comes to marketing a property, personal connections are paramount, and our approach reflects just that. Leveraging our database of qualified buyers, we go beyond passive listings, engaging on a direct level.

Our strategy begins by reaching out via email. But we don't just send text. To truly immerse buyers in your property's story, we provide access to its video tour and brochure, making every detail easily accessible.

Our proactive ethos drives us to follow up with telephone calls to these potential buyers. We believe in answering their questions, offering insights, and encouraging them to view the property firsthand.

By embracing email and telephone marketing, we forge meaningful connections, painting a compelling picture of your property's potential and guiding potential buyers toward taking the next exciting step.

Open House Events

Open Houses stand as a strategic beacon in modern property marketing. These curated days streamline the viewing process, enabling all visits to transpire on a single day.

Sellers reap the convenience of presenting their property once, whilst eliminating the hassle of accommodating multiple appointments, and removing the disappointment of no-shows.

Moreover, the group dynamic enhances demand. Buyers observing each other's interest generates a sense of competition, fostering an environment where demand naturally escalates. This often translates to higher offers, benefitting sellers by maximising their property's value.

Open Houses are more than viewings – they're dynamic marketing tools that epitomise efficiency, convenience, and competition enhancing both the seller's experience and the property's allure.

The Sale

We understand that ultimately your goal is to get your property sold in the shortest possible time and for the best possible price. That’s why your local Property Expert will work tirelessly, on your behalf, to achieve the maximum sale price. Our approach to property presentation, marketing strategy, and negotiation can often result in a sale price of 5% more than the typical estate agent would achieve.

The Offer Process

When buyers make offers on a property, we orchestrate a strategic process that maximises value. Multiple simultaneous viewings often lead to multiple offers, setting the stage for an exciting dynamic.

To streamline and enhance this process, we establish a clear deadline for all written offers. Our skilled Property Experts excel in negotiation, and use their skills to stimulate competition and, much like an auction, encourage buyers to increase their bids. This meticulous approach leads to the best possible outcome for sellers.

At every step, we remain devoted to our sellers, working tirelessly to secure the maximum offer from each buyer. The result is a dynamic process that transforms offers into a strategic pathway toward optimal returns.

Buyer Qualification

Our commitment to a smooth and successful property transaction starts with rigorous buyer qualification. Our approach is designed to provide sellers with peace of mind, knowing that every offer that comes their way is backed by genuine intent and financial capacity.

To begin, we verify proof of funds and mortgage approval for each buyer. This step ensures that buyers are financially prepared to proceed, reducing the risk of complications and delays. Beyond the numbers, we prioritise communication. We engage with buyers to understand their property chain, preferences, and timelines.

By presenting sellers with a range of buyers who have been thoroughly qualified, we empower them to make informed decisions, ensuring a smooth, efficient, and satisfactory transaction for all parties.

Closing The Sale

To ensure a seamless and confident closing we adopt a meticulous strategy.

To begin, we circle back to all interested buyers, requesting their final offer. This step sparks healthy competition, resulting in buyers submitting their most compelling bids. We then present all offers to the seller, accompanied by detailed information about each buyer's position.

To maintain momentum, we implement strict timescales, fostering a sense of commitment and urgency. Furthermore, we always have backup buyers at the ready to address any unforeseen circumstances.

The culmination of this strategic approach is a winning combination: the best offers from the buyers in the strongest positions, capable of a swift and successful completion. Informed by this comprehensive picture, sellers can confidently make a decision that aligns with their goals and preferences.

Your Local Property Expert Has a Network of Connections That Can Help With

• Mortgage Advice
• Home Staging
• Specialised Cleaning
• Conveyancing
• Home Improvements
• Removals & Storage
• Auctions
• Gardening & Landscaping
• Legal Services
• Property Inspections
• Insurance
• Electrical and Gas Safe Checks

Choosing the right third-party suppliers and contractors during the sale of your property is vitally important, as the wrong choice can cause significant delays.

Our local Property Experts are here to help you move and have a network of trusted suppliers, they can recommend, that will support a stress-free move for you and your family.

Thinking of selling your property? Get started today by completing the form below.