10 Questions You Should Always Ask Your Estate Agent

Choosing the right estate agent can make all the difference when selling your home. It’s not just about who can list your property, it’s about who can achieve the best price, in the right timescale, with the least amount of stress.

Before you commit, it’s important to ask the right questions. A good agent will welcome them and provide clear, confident answers.

Here are 10 key questions every seller should ask.

1. How Much Is My Property Worth, and Why?

A valuation should be based on local market knowledge, recent comparable sales, and current buyer demand – not guesswork. Ask how they arrived at the figure and whether it’s designed to attract interest or simply win your instruction.

2. What Is Your Marketing Strategy?

In today’s market, marketing goes far beyond a “For Sale” board.

Ask:

• Which property portals will you use?

• Will you use social media advertising?

• Are professional photos, floorplans and video tours included?

• How will you target proceedable buyers?

The more proactive the marketing, the better your chances of achieving a strong result.

3. How Many Similar Properties Have You Sold Recently?

Local experience matters. An agent who regularly sells homes like yours in your area will understand pricing, buyer profiles and negotiation strategies.

4. What Are Your Fees, and What Do They Include?

Be clear on:

• The percentage fee

• Whether VAT is included

• Any additional costs (photography, premium listings, etc.)

• Tie-in periods

The cheapest option isn’t always the best value.

5. Who Will Be My Main Point of Contact?

Consistency is key. Find out who will handle viewings, feedback, and negotiations. A dedicated contact often means better communication and accountability.

6. How Will You Qualify Buyers?

It’s not just about generating viewings, it’s about attracting serious, proceedable buyers. Ask how they check financial positions and whether buyers have mortgages agreed in principle.

7. How Will You Handle Viewings?

Will the agent conduct them, or will you? Experienced agents know how to highlight your home’s best features and handle objections professionally.

8. What Happens Once I Receive an Offer?

The sale isn’t agreed until contracts are exchanged.

Ask how they:

• Negotiate offers

• Progress the sale

• Liaise with solicitors and mortgage brokers

• Keep chains moving

Strong sales progression can prevent delays and fall-throughs.

9. What Is the Average Time You Take to Sell?

Understanding typical timescales gives you realistic expectations. Ask about both time to find a buyer and time to complete.

10. Why Should I Choose You?

This is your chance to understand what sets them apart. Local expertise? Personal service? Strong negotiation skills? Their answer should feel confident and specific, not generic.

Why Asking the Right Questions Matters

Selling your home is one of the biggest financial decisions you’ll make. Taking the time to choose the right estate agent can mean:

• A better sale price

• A smoother transaction

• Less stress along the way

The right agent won’t just list your property, they’ll guide you through every step with clarity, honesty, and proactive communication.

What's Next?

If you’re thinking about putting your home on the market, The Property Experts are here to guide you every step of the way. From expert valuation advice to tailored selling strategies, we’ll help you make the most of this powerful season.

Contact us today on 0330 179 8180 or email hello@thepropertyexperts.co.uk - we’d love to help you take the next step.